Natalie Cariola is the Chief Revenue Officer of SmartRent. In her role, she oversees SmartRent’s revenue operations and business expansion initiatives. She is a proven industry leader with more than 20 years of experience driving sales and growing market share in multifamily rental housing and proptech.
Ms. Cariola joined the SmartRent team in 2024 from Stake, a financial technology firm offering cashback and banking services to renters, where she served as president. Previously, as chief sales officer at Zumper, the largest privately held rental marketplace in North America, she led significant revenue growth and built the company’s sales, customer success, sales enablement and sales development functions. Prior to that, she worked with Compass and spent a decade at ForRent.com (acquired by CoStar) in various sales leadership roles. Additionally, she serves on several advisory boards for leading proptech organizations, including WithMe, Inc., Nurture Boss and Women in Proptech.
She earned an MBA from the UCLA Anderson School of Management and a Bachelor of Science in Marketing from Maryville University.